PINTEREST SEO GUIDE FOR BEGINNERS
THE ONLY PINTEREST SEO GUIDE YOU’LL EVER NEED
Pinterest is one of the best marketing tools to drive a ton of traffic to your website. Since SEO (search engine optimization) plays a vital role in how your audience finds your pins, it’s important to understand exactly how to use it to your advantage.
In this blog post you’ll learn:
-How SEO works on Pinterest
-Where to incorporate SEO on Pinterest
-Why keywords are so important and how to find them
-How to write amazing pin descriptions
HOW SEO WORKS ON PINTEREST
Pinterest is not a social media platform, it’s a visual search engine with over 335 monthly users, and nearly half of those users are there primarily with the intent to shop!
SEO using relevant keywords (we’ll talk about those in a minute) can help your pins rank high in:
-Search results
-Recommended and popular Pinterest categories
-”More like this” which is shown beneath a pin that has been clicked on
The more your pins show up on Pinterest, the more clicks and sales for you!
WHERE TO INCORPORATE SEO ON PINTEREST
-Pinterest profile name
-Pinterest bio
-Board titles
-Board descriptions
-Pin file or image name (when you save your pin images to your computer, save them as the most relevant keyword or phrase)
-Pin title
-Pin descriptions
-Pin hashtags, which are included in the pin description
WHY KEYWORDS ARE SO IMPORTANT AND HOW TO FIND THEM
Pinterest search engine optimization is achieved by using keywords or phrases.
Here are some examples of keywords:
-Blogging tips
-Resume templates
-Easy plant based recipes
-Collars for small dogs
How to find keywords using the Pinterest search bar:
Start typing in specific words or phrases into the Pinterest search bar. Whatever populates are popular search terms!
How to find keywords using the “Related Searches” tool:
Type a keyword into the Pinterest search bar and hit “enter.” Then scroll, scroll, scroll until you find the column titled “Related Searches.” Make sure to write them down!
How to find keywords using Pinterest Trends:
Go to trends.pinterest.com and type in a keyword. Write down the keywords that show up under “Related Trends.” I also love that this tool shows you the most popular pins related to that search term. This will give you some inspiration when designing your pins.
How to find keywords using the Pinterest Ads section
Using the Ads section of your Pinterest for business profile to find keywords is a technique a lot of people don’t know about! I love this function because it gives you SO MANY keywords that you may have missed before or didn’t even think of. In your Pinterest profile (you’ll need a business account) click “Ads” at the top of the page and “Create ad.” Scroll to the bottom of the page and enter in a number for your budget. You’re not actually creating an ad, so it doesn’t matter what you put as your budget. Select “continue.” Next you’ll select “Find new customers.”
Once you’ve selected “Find new customers,” scroll down to the section that says “Interests and keywords,” select it, and then click on the section titled “Add keywords.”
Start typing in a general keyword for your niche in the search bar and write down the results that populate!
HOW TO WRITE AMAZING PIN DESCRIPTIONS
The biggest mistake I see my clients make with their Pinterest strategy is writing 1 or 2 sentences in their pin descriptions that are vague and don’t utilize keywords. Your pin titles and descriptions should include MANY relevant keywords. Hashtags are typically added at the end of the description and are a good way to add in a few more keywords. Limit hashtags to 3-5 per pin. Make sure you are only pinning your pins to relevant boards of the same subject matter or topic. For example, don’t add a blueberry muffin recipe pin to a dinner recipe board. Here’s a great example of using relevant keywords in a pin description that I wrote for an influencer client promoting plus size athletic wear:
Plus Size Athleisure outfits + Summersalt Sustainable Fashion
I have been wearing these eco-friendly workout leggings and sports bras all week! Summersalt is an eco-friendly brand that makes sustainable fashion for all sizes including plus size outfits for women! Learn more about their adorable plus size athletic outfits on my Instagram. #curvyoutfits #plussizefashionforwomen #athleisureoutfits #plussizeoutfits
HAPPY PINNING!!
